Privacy Policy for BudgetPacer

Last Updated: 2025-03-31

Thank you for visiting BudgetPacer ("we," "us," or "our"). This Privacy Policy outlines how we collect, use, disclose, and protect your personal and non-personal information when you use our website located at https://budgetpacer.com (the "Website") and related services.

By accessing or using the Website, you agree to the terms of this Privacy Policy. If you do not agree with the practices described in this policy, please do not use the Website.

1. Information We Collect

1.1 Personal Data You Provide

We collect personal information that you voluntarily provide to us:

- Name: To personalize your experience and communicate with you.
- Email: To send important information regarding your account, orders, updates, and for communication.
- Payment Information: Payment details are collected to process your orders securely. We do not store your full payment information on our servers; payments are processed by trusted third-party payment processors.

1.2 Google User Data (Collected via Google OAuth)

When you choose to sign in or connect your Google Account, we request your permission to access specific Google user data. The data collected includes:

- Your primary Google Account email address: Used for identification and communication related to your BudgetPacer account.
- Your personal info made publicly available: Such as your name and profile picture, used to personalize your user experience within our app.
- Access to your Google Ads accounts and data: Specifically, the permission to see, edit, create, and delete your Google Ads accounts and data. This access is necessary to provide the core functionality of BudgetPacer, allowing you to manage your Google Ads through our platform.

1.3 Non-Personal Data

We may use web cookies and similar technologies to collect non-personal information such as your IP address, browser type, device information, and Browse patterns. This information helps us enhance your Browse experience, analyze trends, and improve our services.

2. How We Use Your Information

We use the collected information for the following purposes:

- To Provide and Manage Services: To operate the Website, process your orders, manage your account, and deliver the services you requested, including enabling you to see, edit, create, and delete your Google Ads accounts and data through our interface.
- Communication: To communicate with you about your account, transactions, and updates to our services or policies.
- Personalization: To personalize your experience on our Website.
- Improvement: To analyze usage trends, monitor the effectiveness of our services, and make improvements.
- Security: To detect and prevent fraudulent or unauthorized activity.
- Compliance: To comply with legal obligations.

Specifically regarding Google user data:
- We use your Google Account email and public profile information solely for identification, account linking, and personalization within BudgetPacer.
- We use the access granted to your Google Ads data strictly to provide the features of BudgetPacer that allow you to interact with and manage your Google Ads campaigns as intended by the service.
- BudgetPacer's use and transfer of information received from Google APIs adhere to the [Google API Services User Data Policy](https://developers.google.com/terms/api-services-user-data-policy), including the Limited Use requirements. Information obtained via Google APIs (specifically Google Ads data) will not be used for serving advertisements, including retargeting, personalized, or interest-based advertising.

3. Data Sharing and Disclosure

We respect your privacy and limit the sharing of your personal information.

- No Sale of Data: We do not and will not sell your personal data, including any Google user data, to third parties.
- Service Providers: We may share information with third-party vendors and service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service. These providers are obligated to protect your data and use it only for the services they provide to us.
- Google API Interaction: To provide the Google Ads integration features, our application interacts with Google APIs based on the permissions you grant. Data is transferred to Google as necessary to execute the actions you initiate within BudgetPacer (e.g., updating a campaign).
- Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, prevent fraud, act in urgent circumstances to protect the personal safety of users, or protect against legal liability.
- Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Website of any change in ownership or uses of your personal information.

We do not transfer or disclose your information (especially Google user data) to third parties for purposes other than those explicitly outlined in this policy and necessary for providing the service you requested, unless required by law.

4. Data Security

We implement reasonable administrative, technical, and physical security procedures designed to protect the confidentiality and integrity of your personal information. We take steps to safeguard your data against unauthorized access, alteration, disclosure, or destruction. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee the absolute security of your data.

5. Data Retention

We will retain your personal information, including data accessed via Google OAuth, only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, such as maintaining your account and providing the services. This includes the period needed to comply with our legal obligations, resolve disputes, and enforce our agreements. When the retention period expires for a specific type of data, or when it is no longer needed for the purpose it was collected, we will securely delete or anonymize it, unless a longer retention period is required or permitted by law. You may request the deletion of your data by contacting us at ben@alfrey.co.

6. Children's Privacy

BudgetPacer is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us using the information below, and we will take steps to delete such information from our systems.

7. Updates to the Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. For significant changes, we may also notify you via email. We encourage you to review this Privacy Policy periodically for any updates.

8. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: ben@alfrey.co

By using BudgetPacer, you consent to the data practices described in this Privacy Policy.